Switch Switch to
approved testing
agency
Switch to
ISO/IEC 27001
certification service
SELF-REGULATION SERVICES

PARTYGAMING SCORES eCOGRA AFFILIATE TRUST SEAL

London 20 January 2010 - PartyPartners.com, the affiliate program for several leading online gambling brands in the PartyGaming plc group, has successfully passed the on-site inspection and monitoring requirements of player protection and standards body eCOGRA.

The program is now entitled to display the eCOGRA Affiliate Trust Seal, which certifies that it observes best practice operational standards of fairness and efficiency in dealing with affiliate marketers, and is independently reviewed on a regular basis.

eCOGRA chief executive Andrew Beveridge said that the Affiliate Trust seal is awarded contingent on the applicant company meeting clearly defined international standards and undergoing a comprehensive on-site inspection and audit of its business systems by a professionally qualified eCOGRA compliance team.

`Among the criteria for accreditation, applicant programs must show that affiliate revenue is calculated fairly and accurately, that payments are prompt, and that there are appropriate controls in place to accurately link players to affiliates,` he said. `Achieving accreditation such as PartyPartners has done requires professional commitment and impeccable administrative and business systems.`

eCOGRA compliance team leader Sean Roberts, a fully qualified Chartered Accountant who managed the audit at PartyPartners, said that it had been a significant project in his experience.

`This is a major and respected tier one international gambling group with top online casino, poker, bingo and sportsbetting brands, all using the PartyPartners affiliate program to manage relationships with thousands of affiliates around the world,` he said.

`We were impressed by the competency of both staff and systems, which we thoroughly tested at full capacity to determine efficiency and consistency levels. In my opinion it is among the most professionally managed businesses I have encountered in hundreds of eCOGRA reviews and audits at major Internet companies.`

Jim Ryan, chief executive officer at PartyGaming said he was pleased but not surprised that PartyPartners had done so well in the accreditation process.

`We have a really good management team in place there, which recognises the importance of our affiliates and their contribution to our success,` he said. `The achievement of this industry-respected accreditation is an affirmation of our full commitment to operational efficiency and integrity in this critical area of our business.

`The eCOGRA certification is achieved through practical and professional testing and inspection, and I am pleased that we have achieved the high standards required,` he added. `It reinforces our market positioning as a serious affiliate program giving affiliates significant revenue opportunities through a trusted system with outstanding brands.

€œIt's important to have this externally audited.€


About eCOGRA's Affiliate Trust Seal

eCOGRA (www.ecogra.org) is an independent, non-profit London-based standards organisation that sets online gambling standards and provides an international framework for best operational and player protection requirements, with particular emphasis on fair and responsible gambling.

Best practice standards relevant to affiliate programs have been established through an extensive international research and consultation program, targeting key areas of affiliate program activity to ensure that:

  • Affiliate revenue is calculated accurately and deductions are correctly allocated

  • Payments are completely and accurately processed

  • Preventative and detective controls are in place to ensure accurate and correct linking of players to affiliates

  • Program software applications are developed, implemented, maintained and secured in a manner representative of best practice international standards

  • Affiliate programs must be able to demonstrate that they can recover from a system disaster.


The eCOGRA Affiliate Trust involves visiting the management and operations of affiliate programs, and gaining direct access to check relevant player and affiliate data to ensure that affiliate members are being treated fairly.

The revised Affiliate Trust Seal requirements are available in detail at www.ecogra.org/affiliates

PartyPartners.com, the affiliate program for several leading online gambling brands in the PartyGaming plc group, has successfully passed



« Back

This website was designed for Portrait mode.